You want more sales and leads for your business, and you know Google Ads could be a powerful tool to help you, but you don't know where to start.
That's where I come in.
A Powerful Promotional Tool
Google Ads or Pay-Per-Click can be a very effective promotional ‘tool’ for your business. Properly managed it can promote specific products or services in specific geographical areas and locations.
Be Prepared To Monitor It
Using Google Ads is not a “set it up and let it run” process; there are a number of areas in the set up that need to be thought about. There needs to be a high standard of connection between the Ads and the chosen landing page, and there has to be a commitment to filter out Negative Keywords on a regular basis.
And it's not "smoke and mirrors". It's a step-by-step process of development which needs to be closely monitored to achieve the best results.
Google Ad’s can really only work effectively for you if you put all these things into place:
♦ Keep a tight control on your bid from the outset
♦ Only promote your Ad’s in a limited area
♦ Run your Ad’s on a tight schedule
♦ Link to relevant, ‘strong’ landing or website pages
♦ Create very specifically focused Ad’s
♦ Identify and use only very relevant keywords
♦ Learn how to move unwanted Search Terms to Negative Keywords
♦ Monitor your account regularly
It's not just one of them, it's all of them. Unfortunately, if you don't prepare and run your campaign with these things in mind you are almost certainly guaranteed to have a poor Google Ads experience.
Here's a couple of top tips if you're just starting out:
1. Before Starting Your First Campaign
This might seem a bit odd but I would recommend that you have a clear idea of what it is you want to promote before you commit to paying Google money. Far too often we can spend time learning how Google Ads works and thinking about how much we want to spend and the geographical areas we want to cover - and then get the account started. And then ‘whoops’ - we find we are getting clicks which we are paying for but we are not getting any enquiries or calls.
2. Get Your Landing Page In Place First
I would illustrate this with a simple example. If you are a gardening contractor and you want to promote your “domestic fencing services”, don’t send the searcher to your general services page. They want to know about the “domestic fencing services” you offer. Google wants to send them to a specific page about your “domestic fencing services”. If you don’t have an informative “domestic fencing services” page, or the one you’ve got is a bit naff, sort it out so that you can point your “domestic fencing services” campaign to your excellent “domestic fencing services” page.
The same goes if you have a footwear business and you want to promote “red leather shoes”. Make sure you have a “red leather shoes” page in place before you start your account, or open a new campaign.
Don't want to spend days trying to figure it all out?
I don't blame you! You have a business to run.
I'm a Google Ads Freelancer and I offer Google Ads and Local/Regional SEO services.
Google Ads work is likely to include:
♦ Google Ad’s Search campaign setup & development
♦ Existing campaign review & development
♦ Keyword research as needed
♦ Google Ad’s and Analytics linking
♦ 2 Ad’s per Ad Group
♦ Setting up Ad Extensions
♦ Effective Ads created and monitored
♦ Negative keyword research, monitoring and selection
♦ Ongoing account development and expansion, as needed
♦ Effective Ad copywriting
♦ Regular performance reporting
For more information about the services I offer please CLICK HERE
"Making Google Ads Work For You"
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